This image was created as a Photoshop-based print advertisement to redesign and update the image of a fictitious ice cream company, Jolly Humor Ice Cream. I chose to create a design that, although aimed at adults, would instantly attract the attention of children, the target market. This design enforces the idea that the product doesn’t just fulfill a basic need or provide a brief moment of joy, but instead creates precious memories that can can last a lifetime.
- Digitally manipulated imagery, head, body copy, logo, and slogan
- At least 3 scans of photos
- At least 10 layers, including adjustment layers
- Composite techniques: layer masks, blending modes, opacity, gradients painting, tools, filters, etc.
- Very clean layer masking, saved selections, if needed
- Leveled scans