Project Description and Samples
This image was created as a Photoshop-based print advertisement to redesign and update the image of a fictitious ice cream company, Jolly Humor Ice Cream. I chose to create a design that, although aimed at adults, would instantly attract the attention of children, the target market. This design enforces the idea that the product doesn’t just fulfill a basic need or provide a brief moment of joy, but instead creates precious memories that can can last a lifetime.